Semiochemicals are pheromones and other naturally-occurring compounds that plants and animals emit to affect the behavior of other organisms. Through millions of years of evolution, insects developed semiochemicals they rely on to survive and procreate. Semiochemicals tell them who to mate with, which plants to attack, and which plants to avoid. By tapping the power of semiochemicals, ISCA manipulates the behavior of damaging insects by tricking them into doing what we want them to do. Most notably, we can prevent them from mating to keep their numbers low, repel them away from crops, or attract them to killing agents place away from the fruit or other edible parts of crop plants.